Social Media Management

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About Course

Our Social Media Management course is designed to equip you with the skills and knowledge necessary to navigate the dynamic world of social networks. Whether you are a beginner or looking to refine your skills, this course covers all the essential aspects to manage social media effectively.

What Will You Learn?

  • Throughout this course, you will learn how to create engaging content, analyze performance metrics.
  • How to develop strategies that align with your business goals.
  • You will also gain insights into the latest tools and trends in social media.

Course Content

Week 1: Introduction to Social Media Management
- Overview of social media platforms and their uses - Setting social media goals and objectives - Understanding target audience and creating buyer personas - Introduction to social media metrics and analytics

  • Overview of social media platforms and their uses
    00:00
  • Setting Social Media Goals and Objectives
    00:00
  • Understanding Target Audience and Creating Buyer Personas
    00:00
  • Introduction to Social Media Metrics and Analytics
    00:00

Week 2: Content Creation and Curation
- Types of content: text, images, videos, live streaming - Content creation strategies: planning, writing, visual design - Content curation: finding, selecting, and sharing relevant content - Best practices for content optimization and engagement

Week 3: Social Media Advertising
- Introduction to social media advertising: platforms, formats, targeting - Creating effective ad campaigns: budgeting, bidding, ad creative - Measuring and optimizing ad performance: metrics, analytics, ROI - Advanced advertising strategies: retargeting, lookalike audiences

Week 4: Social Media Engagement and Community Building
- Building and managing online communities: groups, forums, comments - Creating engaging content: questions, polls, contests, giveaways - Social media customer service: responding to comments, complaints, feedback - Collaborating with influencers and user-generated content

Week 5: Social Media Analytics and Reporting
- Understanding social media metrics: engagement, reach, impressions, clicks - Measuring campaign success: ROI, conversions, attribution - Creating social media reports: data visualization, insights, recommendations - Advanced analytics: social media listening, sentiment analysis

Week 6: Advanced Social Media Strategies
- Social media crisis management: planning, response, recovery - Social media influencer marketing: partnerships, sponsored content - Social media content marketing: e-books, webinars, case studies - Future of social media: trends, innovations, best practices

Earn a certificate

Earn a global recognized certificate on completion of course.

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GWC Tech School Africa is a dynamic and innovative educational institution that offers cutting-edge training programs.

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